Fashion is a general aesthetic conception, in a particular time and fashion context and at a given context, of apparel, footwear, fashion, life, makeup, hair style, and physique. The term in its broader usage indicates a definite appearance defined by the fashion market as what is currently the fashionable look. For example, high fashion shows at the Fashion Week Paris, may well comprise some very practical, very fashionable dresses and suits worn by the more well-known designers, but it would not be incorrect to say that such a fashion show would also contain the “old reliable” fashions that have been fashionable for many years. However, it could equally apply to a totally different context, where the fashionable appearance is totally new, like in a fashion fair or a fashion show for teenagers.
It would help, when defining terms like “fashions”, to understand what really distinguishes one season’s fashion from another. There is a broad spectrum of fashion styles. Broadly speaking, fashion tendencies are distinguished by their incorporation of certain basic elements. These elements generally fall into three categories: clothing styles, which can include outerwear such as dresses, t-shirts, and skirts; accessories including shoes, jewelry, purses, and handbags; and modes of fashion expression including hairstyles, make-up, and body language.
For many years, the fashion market has evolved and developed rapidly. This process has been facilitated by technological changes in the previous half decade. Digital technologies and the World Wide Web have contributed significantly to this development. The explosion of Internet based information provided on fashion sites and portals has resulted in the widespread availability of information on fashion trends, new designs, and the like.
In addition, increased diversity has also contributed to the variety of fashion choices. While traditionally, there were only two broad design styles, there are now many more recognized styles. The result is that a new fashion style can emerge almost overnight. In fact, fashion styles may appear and disappear at any time. Also, new fashion styles can be related to new popular fads.
One of the most important aspects of fashion marketing is recognizing fashion trends, so that you can provide customers with new products. You must also have an understanding of fashion advertising and marketing. You must work to build a positive reputation for your company by knowing what is in and what is out. A good fashion marketing strategy should take into account such issues as advertising, sales promotion, and publicity.
You must keep in mind that fashion should not be left to fashion magazines or even designers. It should be included in all of your business planning. In addition, you must not rely only on one or two outlets for your fashion items; you should distribute them to a wide variety of retailers and wholesalers. Distributing fashion merchandise also allows you to reach an enormous number of customers. Your goal is to have such a large number of retailers and importers that your business becomes a household name.