The Different Kinds of Trailer
A trailer (or sometimes referred to as a lead trailer or lead play) is basically an advertisement for an upcoming feature film which will be shown in the near future in a cinema. Although trailers have appeared in other forms such as television advertisements, movie ads and corporate training videos, the advent of the internet has greatly increased the number of people who are now watching trailers online. The majority of trailers for movies and other popular TV shows are uploaded onto YouTube, where they can be viewed by people all over the world. Due to the low cost of production, some movie producers don’t even have to pay any kind of fees to get their trailers uploaded onto YouTube. In most cases the trailer producers themselves upload the trailer and then pay to have it hosted on a website or pay a company who will then put the trailer on YouTube and keep on making money from advertisements.
The term “trailer” itself doesn’t refer to any kind of moving picture, it derives from the words “trailer” and “casting.” The original use of the term was once applied to the kind of large wagon used by trainmasters to transport cattle to market. With the advent of the horse coach, trailer coaches became obsolete and were replaced by wagons and wintry weather. Thus, the term trailer was born. The original trailers for films were often used to transport horses and donkeys, which are what makes the modern day synonymous with trailers, and not just transportation. Nowadays, any kind of film or documentary can gain a trailer to promote it.
Trailer artists are usually hired by film studios or television networks to create trailers, as they are experts at creating effective trailers. Most common types of trailers include comedy, action, thriller, science fiction, horror, crime and medical fiction. For each type, there are a range of styles which filmmakers can choose from. One popular style of film trailer which uses a voice-over is called a narrating trailer, and it is used to tell the story of the film.
Another kind of trailer which is commonly used in advertising is called a song-video trailer, which is very similar to a narrating trailer, except that it uses music instead of narration. Music is a great way to attract viewers because it captures their attention in an instant. Also, if the trailer uses a musical montage, the trailer may well become more popular than the actual film. However, a good movie trailer does not have to be full of songs.
There are a number of companies that make and distribute trailer music. Often these companies are hired by film producers who want to add music to their trailers to help create a mood for the film. Some trailers have a theme, but the music is not necessary to support this theme. In this case, some companies will record and edit the film trailer so that the theme and music coincide, thus saving time and money.
Trailer production is a crucial part of successful advertising. Film trailers play a critical role in promoting films so that audiences are exposed to the film that they are interested in. Because of this, filmmakers should take great care in choosing the right trailer for their films.